Hands On: YU Yureka (Micromax)
Hands On: YU Yureka (Micromax) Micromax's new phone offers impressive hardware on budget. There is no denying that Micromax is growing rapidly. However, in recent months, Xiaomi is stealing all the limelight. Before it becomes a problem, Micromax is planning to beat Xiaomi at its own game by providing specs-heavy phone at an affordable price. To do that Micromax has not only launched a phone, but has introduced a brand. Dubbed as Yu Yureka, this phone runs CyanogenMod flavour of Android. Partnering with Amazon as an exclusive reseller, Micromax is taking cue from Xiaomi's distribution model. The Indian brand is likely to bring-in limited handsets to retain the initial hype. This is exactly similar to what Xiaomi did with its handsets. Hardware On the chassis, the Yu Yureka shows no signs of Micromax branding. So basically, it's like XOLO brand that does not talk about its association with LAVA. Going by the design, it's simil...
